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This web page djmequipment.com had the following on the homepage, "7216 Palmyra Road, Fairport, New York 14450 Toll Free 877-463-0029 Local 585-223-4056 Fax 585-425-7644." We viewed that the webpage said " Sign Up To Stay In Touch." It also said " Click here to learn more about the equipment we rent. At Bobcat of Finger Lakes, we carry a variety of used equipment. If you have any questions or comments, please feel free to contact us. No matter what kind of service you need, weve got you covered. Weve got what you need to keep your equipment running right." The header had DJM Equipment as the highest ranking search term. It is followed by Bobcat of the Finger Lakes, Fairport, and NY which isn't as ranked as highly as DJM Equipment. The next words they used was New York. Backhoe Loader was included but could not be viewed by search crawlers.